Leslie Ross.

Co-founder & Creative Director | Foxbridge.io

May 2026 - Present | Remote

• Create brand identities, colour palettes, illustrations and website designs, connecting creative execution with audience needs and booking goals.
• Develop detailed creative briefs and prompts incorporating brand guidelines, marketing strategy, website structure and visual direction.
• Review AI-generated imagery against defined style criteria and refine instructions to correct drift in visual consistency.

Creative Director | AIG Marketing Agency

April 2024 - June 2026 | New York-based agency

• Led multidisciplinary creative work across branding, social media, advertising, video production and website development.
• Designed brand identities, guidelines, wireframes, illustrations and multimedia assets aligned with client business objectives.
• Presented design and marketing recommendations to clients in English, explaining how logical content structure and visual hierarchy improve customer understanding.
• Developed AI-assisted workflows using structured prompts and iterative refinement to support consistent creative production.

Marketing & Creative Team | CBA

March 2022 - April 2024 | Tokyo-based team

• Created brand identity assets, presentations, explainer videos, illustrations, animation assets and marketing materials for software products and services.
• Adapted visual communication for U.S. audiences, including social media, trade shows and promotional events.

Media Designer (Volunteer) | Watchtower

May 2020 - Present | New York-based organisation

• Create educational visuals, infographics, motion graphics, interactive learning materials and graphic manuals to communicate complex concepts clearly.
• Work within structured production workflows requiring accuracy, visual consistency and attention to detail.

CEO & Creative Lead | LOOM

March 2020 - May 2022 | Mexico

• Led branding and digital marketing initiatives supporting indigenous artisans, including e-commerce visuals, product photography and storytelling for international audiences.

Graphic Design & Production; Creative Lead | Franjas / Fox Studio

2004 - 2022 | Mexico | Creative Lead from 2006

• Joined the family studio in 2004; became Creative Lead in 2006. Franjas later operated as Fox Studio as the business expanded into digital services.
• Delivered branding, graphic design, printing and visual communication projects for 380+ clients.
• Designed industrial labels and tags with attention to applicable ISO requirements; created printed materials and handled vinyl plotting and installation for vehicles and storefronts.

Bachelor’s degree in Graphic Design | BUAP

2006–2011 | Puebla, Mexico

Five-year university programme in graphic design theory and practice.

Creative toolkit

Adobe Illustrator · Photoshop · InDesign · After Effects · Premiere · Character Animator · CorelDRAW · Figma · Canva · WordPress · Affinity

Specialisms

Brand identity · Website design · Packaging · Editorial · Illustration · Motion graphics · Video editing · Exhibition design